Paper 3 Rubric

Hi all,

Here's the link to the paper 3 rubric. I'll copy and paste it here in case you have difficulty opening the document. Please let me know ASAP if you have any questions or concerns about the rubric.

Thanks,
HL

Exposing Advertisements and Uncovering Truths Rubric ENC1101

Student Name:__________________________________ Final Grade: ___________/250
1.     Advertisement Analysis (70 points)
Through visual and textual analysis, the writer identifies strategies that the advertisement uses to manipulate or persuade consumers. Analysis demonstrates how the ad alters the image of the product and targets a specific audience through discussion of images, color, typography, layout, tone, word choice, symbols, and other visual/textual characteristics.

4: did it          3: mostly did it          2: mostly didn’t do it             1: didn’t do it
2.      Anti-Advertisement Creation, Reflection & Analysis (60 points)The writer carefully analyzes and reflects on her own work to show how her anti-advertisement targets a specific audience. Writer provides a rationale for design choices made based on audience needs and purpose of the anti-ad.
4: did it          3: mostly did it          2: mostly didn’t do it             1: didn’t do it
3.      Exposing the Truth & Integration of Research (50 points)
Writer uses credible and reliable research to demonstrate the truth or reality being hidden by the original advertisement. Research is integrated thoughtfully with the use of signal phrases (According to…. The authors state… etc) and in-text citations.  
4: did it          3: mostly did it          2: mostly didn’t do it             1: didn’t do it
4.      Organization and Focus (40 points)
Writing progresses logically and smoothly with the use of transitional phrases and sentences. The paper is also organized at the paragraph level, with coherent topics presented in each. The paper maintains focus on advertising, rather than social issues.
4: did it          3: mostly did it          2: mostly didn’t do it             1: didn’t do it
5.      Format and Assignment Requirements (30 points)
Final draft is 6-7 pages in length, double-spaced with size 12 font, one-inch margins on all sides with all appropriate MLA headings. Includes Works Cited page.
4: did it          3: mostly did it          2: mostly didn’t do it             1: didn’t do it
6.      Writer completed first draft peer review.
Yes                           No (-25 points)
7.      Writer turned in a rough draft to instructor
Yes                           No (-25 points)